10 Ways to Help Your Blogger Friend

Chances are you’ve got a friend (or two) who has secured a piece of digital real estate and is involved in blogging in some way, shape or form. Blogging is dedicated and time-consuming work and any blogger would genuinely appreciate any support you have to offer in order to help grow their blog.

But why should you care?

Your blogger friend is trying their best to make their mark on the world. They may simply want a creative outlet to share their interests and passions; or they may want to be of genuine service to others by sharing their knowledge, advice and wisdom in general. Some view their blogging pursuits as a side hustle; whilst others wish for it to grow and thrive in order for it to become a legitimate source of income to support their family.

If you want to support your blogger friend (as I’m sure you do), here are 10 ways to help:

1. Take their pursuit seriously

Many people believe blogging to be a hobby, rather than a business. It is true that many blogs do, in fact, start this way. Some will remain a hobby, many will fizzle out and others will naturally and organically evolve into a business over time; some with great success. Many blogs nowadays are set up from the get-go as a business venture.

Why does this even matter?

To many, blogging isn’t considered a ‘real job’. No, it’s not ‘traditional’ like teaching or nursing, but there are many ways to monetise a blog and to earn an income. A blogger is essentially a modern-day journalist. They work hard to produce articles and content that is creative, inspiring and useful to others. Blogging is definitely not a path to overnight success, but rather, one that requires hard work and dedication for it to even stand a chance of becoming even remotely successful.

2. Read their blog posts

A substantial amount of time goes into creating a blog post. One that has any degree of depth to it requires days or even weeks for it to become a final polished piece. From the initial idea and brainstorming session, through to writing, editing and then on to publishing, content creation requires dedicated time, effort and energy.

Why does this even matter?

When you read a blog post, you are recognised as website ‘traffic’. A website with a decent amount of traffic tells Google that it is one that has valuable and useful information on it. As a result, it will help this site to achieve a better Google ‘rank’. When people search on Google, a website with a higher rank will appear above those with a lower ranking; which means that it increases the likelihood that other people will be able to find the site too (thus, driving even more traffic to the site).

3. Engage with them on social media

Yes, definitely like their Facebook page and follow their Instagram account, but more importantly, engage with them on these platforms too. It only takes a few seconds to ‘react’ to a post, make a quick comment or better yet, hit that share button. To a new and emerging blogger, it makes a huge difference.

Why does this even matter?

Not all Facebook and Instagram posts will appear in everyone’s feed, even if they have liked a page (or a profile). Truth be told, the post appearance rate in feeds is alarmingly low. Think about how many people haven’t appeared in your Facebook feed for a while… Surely they all haven’t stopped posting… Facebook and Instagram are platforms that are about encouraging ‘meaningful interactions’ between users. So when posts have comments and shares, they are prioritised on these platforms and will appear in more people’s feeds.

A note on Facebook and Instagram commenting:

Please refrain from making comments that are too personal in nature or those that make reference to in-jokes that only the two of you will understand. Any comments that appear too familiar might alienate other readers and cause them to ‘unfollow’ the page or account.

4. Spread the word

If they’ve published a great piece of writing, share it! Send it to people you know, who you believe would enjoy or find benefit from reading it too. Forward/share it on Facebook or send it through Messenger. You can even pin it on Pinterest.

Why does this even matter?

This also relates to increased traffic. The more eyeballs that see the blog, the more favourable rank the on Google. Furthermore, Pinterest acts an alternative search engine, which can also provided a direct link back to the blog. And you just never know who will turn into a dedicated and loyal follower for them.

5. Subscribe to their newsletter/updates

Pop in your email address to subscribe to their newsletter/updates. This allows bloggers to notify recipients directly about new articles, offers or competitions etc. Sometimes signing up to a newsletter brings other benefits, such as a digital freebie that may be of use.

Why does this even matter?

An email list is a blogger’s most valuable asset (next to the blog itself, of course). With social media making it hard for notifications and promotions to appear in news feeds, it is important to be able to have a direct point of contact with readers who are interested in the blog content. These are the readers who are likely to return, in order to continue to drive traffic to the website through content consumption.

6. Get click happy

When you are on their website, click away! Scroll through the pages and follow the articles where they lead. Explore the different tabs to find other content that may interest you.

Why does this even matter?

Websites benefit from a low bounce rate. The bounce rate is the percentage of readers that leave the website after the first page visit, having no further interaction with the website beyond the page they first came in on (the landing page). If you browse through more than one page, you can actively assist to lower their bounce rate.

7. Use their affiliate links

An affiliate link is a URL that directs traffic from a blog (or email) to a product or service offered by another business. It is essentially a form of marketing whereby the business provides the affiliate a commission, provided that a sale is made. The good thing about affiliate marketing is that there is no additional cost to you as the consumer.

Why does this even matter?

Generally speaking, this is how most bloggers earn some form of income. The commission earned varies greatly depending on what they are marketing, but often it is only a very small percentage. But, every little bit helps, right? If it is a person you know, like and trust (and value their opinion and recommendations) there isn’t really a reason not to purchase using their referral link and help to support them in this way.

8. Buy their products or services

I’d argue that most bloggers would not want their family and friends to feel ‘pressured’ into buying their stuff. They may have products available bought at wholesale and then resold for a profit, or specialty/personalised handmade or crafted items; or even services they are qualified to offer (eg. photography).

Why does this even matter?

Nothing shows more support than purchasing a product or service that they directly sell. Markups are generally not that great on products and services do require actual work to be performed, so you are obviously getting something for your money. If you were planning to purchase these types of products and services anyway, support your blogger friend by purchasing from them directly.

9. Let them know if they've made a mistake

Bloggers are human too, you know? We all make mistakes and no matter how many times you read and reread your own piece of writing, there’ll always be an oversight or two that slips through the cracks.

Why does this even matter?

I can guarantee that they would much prefer to be informed about a mistake in their writing early on, instead of randomly stumbling across it days, weeks or even months down the track. A blogger’s writing is their craft, so having published spelling and grammatical errors can be a source of anxiety for most bloggers.

A note on correcting mistakes:

Please don’t advise them of a mistake in the public comment section of their blog, for all to see. A quick PM or text message will suffice and will be greatly appreciated.

10. Give them a compliment

Tell your blogger friend if you enjoyed reading their piece of writing. Let them know if you tried out the recipe they created or took the advice you had to offer. A little compliment goes a long way!

Why does this even matter?

We all like to feel valued and appreciated. Blogging is often a solitary and independent undertaking, so positive feedback helps to keep your friend motivated and moving forward towards their blogging goals.

Dee x

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16 thoughts on “10 Ways to Help Your Blogger Friend”

    1. I’m glad you’ve found it useful! Feel free to share it with your family and friends to let them know how they can support you, if this is your journey too!

  1. This is great! So many people don‘t understand that by liking a post or providing a comment they are helping. Instead, they try and tell you in person. Grrr. And trying to explain bounce rate…

  2. Thank you so much for a great article! It is frustrating sometimes to feel like you are always “selling yourself” and not seeing any results on the blog. I will be sharing this on FB and Pinterest.

    1. You’re welcome 🙂 It is disheartening to hear the alarmingly high statistics on blog failure rates! Particularly when there are so many people out there with such brilliant and useful ideas to share with the world!

  3. Great post! So many people just don’t understnad how they can help, even if they want to. This is also a great post for new bloggers to learn a bit about bounce rates and SEO. I think sometimes we all need a lttle reminder on what we can do to help each other out.

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